The world population as of August 2019 is around 7.7 billion (based on United Nations approximations, as reviewed by Worldometers). Over 57 percent of this – a staggering 4.39 billion people – uses the Internet in 2019 (according to the Digital 2019 reports of Hootsuite and We Are Social).
There’s no doubt that having an online presence in this day and age is beneficial – perhaps even vital – for any business to survive. In order to stand out among the plethora of brands that are competing online, a business that serves Hong Kong needs more than just a website or a social media account; it needs the help of a Google AdWords or PPC agency in Hong Kong.
Google Ads Management Services
The 21st century has given people many reasons for connecting to the Internet. First, the vast majority of contemporary jobs rely on the Web in varying degrees. It’s also used for communication, entertainment, information dissemination, shopping, education, and dozens of other reasons. It’s not surprising, then, that there are over 1.7 billion websites as of August 2019 (as reported by Internet Live Stats), with each having as few as one or as many as 1,000 (or more) pages. This is why search engines are necessary.
An Internet search engine or web search engine is created to rapidly and methodically perform Internet searches. They make Internet surfing a breeze by providing users links to the most relevant results, which are displayed on search engine result pages (or SERPs).
Traditional advertising channels such as televisions, radios, newspapers, and the like have all witnessed a decreasing audience in the recent decade, but the Internet has demonstrated only a continuous rise. Similar to how advertisers struggled to secure a front-page newspaper advertisement or a primetime TV slot commercial, modern advertisers also want their brands to be seen at the topmost and first SERP. Accomplishing this, however, requires work. An experienced Google AdWords agency or PPC agency in Hong Kong can help you achieve this goal.
The Value of a Google AdWords Agency
To help your brand rise to Google’s first page and top results, you need effective search engine marketing and Google Ads management services from an established PPC agency in Hong Kong. Search engine marketing (or SEM) lets you promote your business using paid ads on SERPs. Your ads are displayed to users whenever they show interest to buy something by searching for it online. SEM has two main components: Search Engine Optimization (or SEO) and Paid Search Advertising (or PSA).
Offsite SEO is based on complicated and constantly updated algorithms, which is difficult for most businesses to cope with. On the contrary, PSA only requires that your business or a trusted PPC agency in Hong Kong (like Inetasia) purchase online ads. You simply need to bid on certain search queries or keywords that users input when searching for a specific product or service. As a result, your ads will be shown alongside the results for those keywords. Unlike offsite SEO, PSA does not depend on algorithms nor does it require your business to constantly publish unique and quality content (among many other things). PSA is quick, direct, and – most importantly – effective.
The most popular kind of PSA ad is the pay-per-click (PPC) or cost-per-click ad. This means that you only need to pay publishers when a user clicks on your ad in their platform. Meanwhile, the most common system for PSA is Google AdWords. A Google AdWords agency like Inetasia places your ads on Google and/or YouTube, the two most visited sites on the Web (as reported by Alexa and SimilarWeb).
Services Offered by Inetasia
Inetasia Solutions is a Google Ads agency in Hong Kong that has over 20 years of experience in online advertising. We design and implement cost-effective SEM campaigns for companies from all over the world. Using our advanced online marketing solutions and integrated digital measurement, our digital marketing experts can help you boost the outcomes of your SEM campaigns.
Established in Hong Kong in the year 1999, Inetasia began as one of the first providers of Internet solutions in Asia. In the past two decades, we continuously adapted with the complex and rapidly changing digital ecosystem to consistently provide online marketing services that deliver great results. At present, we provide a complete suite of digital marketing solutions that include Google Ads (formerly Google AdWords) management services.
Inetasia has offices in multiple countries: Hong Kong, Singapore, Thailand, and Taiwan. Our multinational presence enables us to offer optimized, localized content for your digital marketing campaigns throughout Asia.
Not Just a PPC agency in Hong Kong
In addition to being a trusted Google Ads agency in Hong Kong, Inetasia offers a comprehensive set of online marketing solutions, including optimization and analytics that reveal consumers’ online behavior. Our integrated big data services and cutting-edge analytics enable businesses to adapt their marketing plan as needed.
We are honored to be a preferred partner of Tealium, which enables us to offer a universal system for managing customer information in real time. The enterprise-level Tealium Universal Data Hub uses an omnichannel method that combines information from different vendors, teams, and touch points to help businesses create a one-of-a-kind online experience for every user.
With a unified platform, businesses can keep an eye on their marketing outcomes in all digital channels (web, mobile, and social), and later receive detailed aggregate data on customer intelligence. Having this crucial data will help your business produce tailored content for your target audience.
As a result of our extensive online marketing experience and effective Google Ads management services, many large multinational and local corporations have turned to us for their online marketing needs. Among these are HSBC, Hong Kong Airlines, Hong Kong Exchanges, Hong Kong Trade Development Council, Hong Kong Broadband Network, Hong Kong Tourist Board, Global Sources, Prudential, Thai Airways International, Manulife, and many others.
We provide topnotch Google AdWords management services to all types and sizes of businesses. In addition to managing SEM campaigns, Inetasia can also help with your social media marketing, consumer analytics, email marketing, and other digital needs.
Contact Us Today
to discover how Inetasia PPC agency in Hong Kong can bring your ads to the top of Google SERPs!
Inetasia is trusted by the world’s leading brands
