The amount of information that is available online is staggering, with an estimated 2.5 quintillion bytes of data created per day at the current rate. People go online to find answers to questions as mundane as “how to spell fuchsia”, to everyday things like “healthy restaurants in my area”, and to even serious life matters like “when is the right time to propose”. Because of this fact, businesses would be wise to ensure that their brands are not just present but – more importantly – easily seen online.
The enormous challenge, then, is how to make your site stand out among the 1.7 million websites online (as reported by Internet Live Stats). The solution to this lies in working with an effective PPC and Google ads agency.
Search Engines
Before understanding how PPC and Google ads can help with your online presence, you need to know how search engines work.
An Internet search engine or web search engine systematically browses the entire Web to get the specific answers or data that you’re looking for. The results appear in sets of lines on search engine result pages (SERPs), which are often hundreds or even more, depending on the popularity of the search query. Search engines employ their own algorithms in determining which webpages to show as well as how they’re arranged in the SERPs. The ultimate goal of search engines is to show the most relevant results at the top of their results so that users find the exact information they’re looking for in the most efficient manner.
This is why being in the top of the SERPs is highly coveted by businesses, practically in the same degree as a front-page newspaper ad space, a billboard along a busy highway, or a primetime TV commercial slot commanded as much value (at least, in the past decades). Getting to the top of the SERPs gives the best results for businesses, and an experienced Google Ads and PPC agency can help you get there.
The 101 on Search Engine Marketing
Search engine marketing (SEM) refers to the process of promoting a business using paid ads that are displayed on SERPs. SEM lets advertisers display ads to consumers at the most favorable time: when the latter have searched for a relevant keyword that makes them likely to purchase a related product or service. For instance, a user who Googles “how to fix my laptop LCD” is extremely likely to click on an ad of your online store’s latest laptop models. Because of its opportune timing and strategic placement, SEM has proven to be a highly effective form of marketing for all types of businesses.
SEM has two key factors: Paid Search Advertising (PSA) and Search Engine Optimization (SEO). Offsite SEO depends on complex algorithms and takes a variety of web elements into account, making them extremely difficult for online marketers to keep up with. On the other hand, PSA simply requires that your business – or your experienced Google Ads agency – buy ads. Advertisers bid on certain search terms or keywords. When a user searches them, Google displays the relevant Web results along with your related ads.
The most popular kind of PSA ads are called cost-per-click or pay-per-click (PPC). This is because advertisers pay publishers only when users click on ads placed on the latter’s platforms. The most widely used PSA system is Google Ads (previously called Google AdWords), which allows placement of your ads on Google as well as YouTube. According to Alexa and SimilarWeb, these also happen to be the two most visited websites in the world, making them extremely valuable online advertising channels for any business.
How Inetasia PPC Agency Can Help
With more than 20 years of online marketing experience, Inetasia Solutions can help you get the best returns for your SEM efforts. As a trusted Google Ads agency in Taiwan, we can help your business increase the Return on Investment (ROI) and Return on Advertising Spend (ROAS) of your online ad campaigns.
By displaying your ads to the right audience and at the right online platforms, we can help you enhance your brand’s visibility and boost your conversion rate. Using our advanced online marketing solutions and integrated digital measurement, we manage effective SEM campaigns for all types of businesses that want to compete in Taiwan’s fierce market.
Founded in Hong Kong in 1999, Inetasia began as one of the first providers of Internet solutions throughout Asia. We have continuously evolved in the past 20 years and are now one of the most trusted Google Ads and PPC agencies in the world. Aside from being a reliable Google Ads agency in Taiwan, we provide a full suite of online marketing solutions. This includes our very own optimization and analytics framework, which discloses crucial intelligence about consumers’ online behavior.
Inetasia Solutions helps businesses thrive in this competitive multichannel digital world by providing access to customer information across multiple channels: web, social, and mobile. With this information, businesses can adapt their marketing plans into more targeted and effective ones. This allows you to create customized content for your target audience so that they receive the right messages at the right time.
Not Just a PPC Agency
Inetasia has offices in four Asian countries: Taiwan, Thailand, Hong Kong, and Singapore. Because of this, we are capable of providing localized content for your Google and PPC ads as well as your other online assets.
Owing to our extensive digital marketing portfolio and comprehensive PPC agency services, numerous large brands have trusted Inetasia Google Ads agency in Taiwan as their digital marketing partner. We’ve achieved great results for Mercedes-Benz, HSBC, Canon, Global Sources, Prudential, Thai Airways International, and Manulife, among many others.
In addition to being a PPC and Google Ads agency, we are also a trusted provider of unified big data solutions and topnotch analytics for businesses in Taiwan and other countries. As a preferred partner of Tealium, we provide a universal system for managing customer data in real time. The enterprise-level Tealium Universal Data Hub helps businesses create online experiences using an omnichannel method that combines intelligence from teams, vendors, and touch points.
Besides overseeing effective PPC and Google Ad campaigns, we can also handle your social media marketing, email marketing, consumer analytics, and other related digital marketing needs. We serve all types of businesses, from multinational corporations, to local brands, and even startups. Whatever your online advertising objectives are, you can rest assured that Inetasia PPC agency can help you achieve.
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