Effective PPC services in Singapore as well as any other country is crucial for any business to reach more people online. After all, The Digital 2019 reports of Hootsuite and We Are Social reveal that more than half of the world’s population (i.e., 4.39 billion people out of 7.7 billion as of August 2019, based on estimates by the United Nations as reviewed by Worldometers) use the Internet in 2019.
Due to its real-time access, ease of use, and the myriad of possibilities it offers, Internet browsing ranks among one of modern people’s favorite pastimes. Knowing this, businesses have made the smart move to be on the Web in order to promote their brands to the massive online market.
The list of things that people can do with the Internet is impressive: having groceries delivered to your doorstep in the same day, having a live video call with someone from the other side of the globe, learning how to build a rocket ship right in your garage, and so much more. This explains why billions of people from hundreds of countries use the Internet every single day.
How Search Engines Work
As a result, businesses have long made the move to be where the people are. As of August 2019, there are already more than 1.7 billion websites (based on an Internet Live Stats report). The vast majority of these websites are owned by or associated with businesses. Each of these websites can have anywhere from one to 1,000 (or even more) pages. This large quantity of online data makes search engines indispensable.
A web search engine or Internet search engine enables users to type a search query (or keywords) and then quickly performs a thorough online search before listing the most relevant results on its search engine result pages (or SERPs).
Due to people’s short attention span, being on the top SERP is extremely beneficial to any website. The value of a high SERP ranking is similar to a billboard in a busy urban street, a primetime TV commercial slot, or a front-page newspaper ad. The difference, however, is that while traditional advertising channels have reported decreasing audiences in recent years, the Internet demonstrates a continuous growth in both its use and reach year after year. As a result, businesses can greatly benefit from PPC services in Singapore or whatever country their customers are in.
Why You Need PPC Services in Singapore
In order for your website to appear in Google’s top SERPs, you need effective search engine marketing services from a trusted PPC company in Singapore. Search engine marketing (or SEM) uses paid ads on SERPs to advertise your business. Those ads are shown to users whenever they search online for something that’s related to your products or services.
SEM is composed of two key components: Search Engine Optimization (or SEO) and Paid Search Advertising (or PSA). Offsite SEO relies on complex and frequently changed algorithms, making them a huge challenge to master. On the other hand, PSA is straightforward: your business (or a trusted PPC agency in Singapore like Inetasia) buys online ads. You start by bidding on specific keywords that users search for. Your relevant ads will be displayed together with the relevant Google results for those queries. PSA works quickly and effectively.
The most common type of PSA ad is the cost-per-click or pay-per-click (PPC) ad, which means you pay publishers only when users click on your ad in their platform. The most popular PSA system is Google AdWords. A reliable Google Ads agency in Singapore, such as Inetasia, will help display your ads on Google and YouTube, the two most visited websites in the world (as reported by both SimilarWeb and Alexa).
Choosing a PPC Agency in Singapore
Not all PPC agencies are created equal. Before hiring one, you need to review their background, skills, as well as experiences in the digital marketing field.
Inetasia Solutions is a trusted PPC company in Singapore that offers cost-effective SEM services for businesses from all around the globe. With more than 20 years of online advertising experience, our digital marketing specialists can plan and execute effective SEM campaigns that are targeted to your specific audience and needs
Founded in Hong Kong in 1999, Inetasia served as one of the earliest Internet solutions providers in the Asian region. In the past 20 years, we continuously evolved with the dynamic digital ecosystem in order to provide consistently effective online marketing services. We offer a fully integrated suite of online marketing solutions that include Google Ads and PPC services in Singapore.
We have offices in four Asian locations: Singapore, Hong Kong, Taiwan, and Thailand. This empowers us to provide optimized and localized content for your PPC ads, Google ads, and other digital assets.
More Than Just a PPC agency in Singapore
Besides being a respected Google Ads agency in Singapore, Inetasia also provides an extensive array of digital marketing solutions. This includes optimization and analytics that reveal consumers’ unique behavior and preferences on the Web. Through our integrated big data services and cutting-edge analytics, businesses receive vital customer intelligence, which is useful for revamping their marketing strategies for better outcomes.
Inetasia is proud to be a preferred partner of Tealium. This enables us to provide a universal system for the real-time management of customer data. The enterprise-level Tealium Universal Data Hub utilizes an omnichannel approach that gathers and makes sense of data from various teams, vendors, and touch points. Through our unified platform, businesses can monitor their marketing results in web, mobile, and social channels, and afterwards receive a detailed report on customer data. Altogether, these empower businesses to produce customized digital experiences for every user.
With our decades of experience in the digital marketing field and solid reputation as an effective Google Ads and PPC agency in Singapore, many large companies have chosen Inetasia to be their online marketing partner. Mercedes-Benz, Kimberly-Clark, HSBC, and Manulife have all been our clients. We are currently the trusted digital marketing agency of Prudential, iFast Financial, the Hong Kong Tourist Board, Hong Kong Exchanges, Hong Kong Trade Development Council, Hong Kong Broadband Network, Global Sources, and Thai Airways International, among other successful organizations.
Inetasia provides cost-effective PPC services in Singapore for businesses of all kinds and sizes. Besides managing your SEM campaigns, Inetasia can also deliver great results for your social media marketing, email marketing, and other online marketing efforts.
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