Organizations have increased their publishing and monitoring activities on social channels, hoping to create positive media experiences customers will share in order to nurture leads based on their social engagement. This includes moving beyond impressions and clicks and measuring and optimizing the number of actions generated by each campaign.
Not effectively measuring social media marketing results?
Difficult to pinpoint strengths and weaknesses of a social campaign?
Which social campaigns drive the most qualified traffic?
Inetasia: Social Media Marketing Agency in Taiwan.
Taiwan has the second highest social network penetration rate (89%) in the world, next to the United Arab Emirates (99%). According to the comprehensive Digital 2019 reports of Hootsuite and We Are Social, of Taiwan’s population (over 23 million), a staggering 21 million are active on social media (with virtually all of them using mobile).
Advertisers in this small island-state can reach an incredible 19 million users through Facebook, 8.3 million through Instagram, 2.1 million through LinkedIn, and 1.15 million through Twitter. The question, then, is not whether businesses should invest in social media marketing in Taiwan – it is how much and in which platforms. To make sure that you make the right investment, it would be wise to consult a proven social media agency in Taiwan.
Social Media 101
Interactive computer-based technologies (such as websites and applications) that let people produce as well as share information, interests, opinions, and so on through Internet-based networks and communities comprise what we call social media. What started with the Bulletin Board System in 1978 has inspired dozens of platforms and services decade after decade.
Today, Facebook leads the list of most popular social networks worldwide, with a staggering 41 billion active users every month (data as of June 2019) – representing 85% of all Internet users globally (excluding those from China). YouTube (79%), Facebook Messenger (72%), WhatsApp (66%), Instagram (63%), and Twitter (56%) are next on the list.
The Digital 2019 reports also revealed that over 45% of people across the world (i.e., 3.484 billion out of 7.676 billion) use at least one social media platform. Thus, whatever business you’re in, whatever country or countries you’re serving, it stands to reason that being active on social media can help grow your business.
Value of a Social Media Agency in Taiwan
An experienced social media marketing agency in Taiwan or anywhere else in the world knows that effective social media marketing is crucial to present-day success. The foremost advantage of social media presence is that it boosts your brand’s online visibility. It likewise serves as a direct link to your current as well as potential customers. Here are other key advantages of investing in a social media agency in Taiwan:
Social media enables businesses to achieve an exceptional degree of engagement at very sensible costs. Through the Internet’s equalizing power, startups, mom-and-pop shops, local brands, and multinational corporations alike can all reach the same number of people online. Having a business page online is usually free, and business pages follow a standard design and layout irrespective of each business’s valuation or size. All’s fair in social media.
Whether you want people to know about your new business, or you simply want to stay top-of-mind, it would be helpful if you frequently post something relevant on your social media page. By doing so, you can build the confidence of your followers, fans, or subscribers as a genuine and trustworthy name in your industry. By sharing something to them other than ads, people can see that you care for more than just sales; instead, you truly want to make a positive impact in their life by giving them useful information at no cost.
By working with a competent social media marketing agency in Taiwan (or any other place with a large number of active social media users), you can utilize online platforms for direct and real-time interaction with customers and potential ones. Social media platforms allow you to publish a wide array of media formats: texts, pictures, videos, gifs, and many more. Recently, more interactive formats like games, polls, events, and contests have also become widely used. Depending on your industry and marketing objectives, specific media formats can deliver the best results for your campaign. To know which social media formats and channels to invest in, it’s best to seek the guidance of a trusted social media agency in Taiwan.
Your business’s social media success can trickle to your websites as well. According to online marketing experts, an active social media page contributes to your website or online store’s organic search engine optimization (SEO). Therefore, the more useful and engaging your social media posts are, the better your site’s search engine ranking would become. Improved SEO produces better website traffic, more qualified leads, and, eventually, more revenues for your business.
Social media allows people to share their personal opinions and inclinations to their own network – people who trust their words and recommendations. Hence, it’s even more important for your business to publish shareable content.
In a similar manner, businesses can also present their brand’s unique personality through social media. Whenever you use a uniform voice online – one that is true to your business’s mission – you strengthen people’s trust in your name and reinforce your branding. Having a distinct voice and persona also adds a human side to your business, making it more relatable to both current and potential customers.
Last but definitely not the least, many businesses are able to cut down on communication and customer support costs by using social media as their main customer service channel. Social media sites allow customers to instantly get in touch with your business, and your staff to directly respond to customers in just a few clicks. The rising popularity of chatbots even minimizes the need for human agents since artificial intelligence enables bots to provide real-time answers to the most frequently asked questions. All of these help businesses to cut costs and save time so that they can focus on the core of their business.
Last but not the least, your business can also use social media platforms to perform market research and conduct customer surveys for little to no cost. To do this and more, you can seek the guidance of an experienced social media agency in Taiwan.
Services of a Social Media Marketing Agency
In Taiwan as well as other places with a high number of social media users, businesses are not just advised to have social media presence; they are expected to have a presence if they wish to remain in business. After all, more and more people are searching for products and services on social media sites like Facebook. To help businesses survive and – more importantly – thrive, they need to collaborate with a trusted social media agency.
Inetasia Solutions is a full-service digital marketing and social media agency in Taiwan that offers full-service online marketing and social media services. We design and manage performance-based campaigns that are tailor made to each business. Our two decades of digital marketing experience enabled us to hone our social media marketing skills across various platforms. Our comprehensive and integrated social media marketing services include these and more:
Beyond Being a Social Media Agency
In Taiwan, users spend an average of 7 hours and 39 minutes online everyday, with about 1 hour and 52 minutes (on average) spent on social media. Each user has an average of 8.4 social media accounts across a variety of platforms, with the most popular being YouTube, Facebook, LINE, Facebook Messenger, and Instagram. By working in partnership with Inetasia social media marketing agency in Taiwan, you can directly communicate with, engage, and then turn Taiwan’s very active social media users into your very own satisfied customers.
From one of the earliest providers of Internet solutions in Asia, Inetasia has transformed into one of the leading social media agencies in Taiwan. We have offices not just in the island-state of Taiwan but also in Thailand, Hong Kong, and Singapore. This empowers us to offer optimized, local content that maximize businesses’ social media campaigns across Asia.
We customize each of our services to meet your objectives while also staying within your budget. We also constantly refine our campaigns depending on their performance.
Inetasia has helped launch and execute numerous digital marketing campaigns for huge brands in Taiwan and throughout the world. Some of Inetasia’s flagship clients are Thai Airways International, Prudential, Oceanwide Financial, iFast Financial, Global Sources, Minor International, Hong Kong Exchanges, Hong Kong Tourism Board, Hong Kong Trade Development Council, and GCP Hospitality.
We are honored to be the current digital marketing partner of The Asian Development Bank, China Light and Power, Bosch China, Shin Kong Life Insurance Co., and many more.
Besides being a full-service social media marketing agency in Taiwan, we also provide other online services such as email marketing, SEO, Google Ads, consumer analytics, digital media buying, and more.
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to find out how Inetasia social media agency in Taiwan can elevate your business in Taiwan’s market!
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