Business Overview

Chan Brothers Travel who has the strongest foothold and most established travel operations of any travel agency in Singapore wanted to increase website traffic with Digital Marketing services and Webtrends web analytics.

The Challenge

As part of their ongoing strategy of using the Internet to acquire and retain new customers, Chan Brothers Travel wanted to raise the profile of their website at www.chanbrothers.com and increase website traffic. Cost per click for the travel industry is extremely high, so Chan Brothers Travel wanted to focus on organic search, with higher rankings for targeted keyphrases on the major Search Engines.

Inetasia Solution

Inetasia’s Digital Marketing team implemented an ongoing program of Search Engine Optimization, targeting listings in the first two results pages of the major Search Engines (Google, Yahoo and MSN) for high-value keyphrases. Inetasia’s services included keyphrase research and analysis, Search Engine Registration (on-site optimization), Search Engine Optimization (off-site optimization and link building), paid directories submissions, online Press Release Submissions and Web 2.0 media syndication.

Technologies Applied

• HTML
• PHP
• MYSQL Database
• Flash
• Site Manager Direct
• Site Manager Syndicator
• Web Trends Analytics

Results

• 50% increase in listings in the first position
• 833% increase in listings in the top 5 positions
• 880% increase in listings in the top 10 positions
• 957% increase in listings in the top 20 positions

Conclusion

Inetasia’s Digital Marketing campaign has greatly increased the visibility of the Chan Brothers Travel website, with many new keyphrases now listing in the first two results pages of the major Search Engines. Within 6 months, the above Digital Marketing results were recorded.

Inetasia’s Asian Webtrends Hosted Solution gives Chan Brothers Travel easy access to detailed

Webtrends reports online, including drill-down geographic reporting allowing ready analysis of the most profitable promotions, markets and visitor segments. Inetasia’s Monthly Summary Reports provide Chan Brothers Travel management with the most relevant statistics in an easy to understand format, giving them the information they need to make informed decisions about the online offerings.