Business Overview

Chateau de Bangkok, which is managed by Accor, is a 4 star boutique hotel. Centrally located in the business district of Bangkok, this hotel is close to the embassies, stock exchange and the major department stores as well as the Skytrain. The hotel offers a variety of rooms, which combine stylish elegance and comfort. Each room has a fully equipped kitchen, living area and Jacuzzi with all facilities for the seasoned traveler or casual tourist. The new Panorama restaurant and bar is situated on the roof with an added feature of a glass dome roof.

The Challenge

The tourism industry is notoriously competitive in Thailand. To succeed in the hotel sector requires a strong presence and niche focus. Inetasia’s Search Engine Optimization and Web Analytics services were engaged to help Chateau de Bangkok improve their online presence, generate bookings and enhance the customer experience of the website.

Inetasia Solution

Inetasia designed and implemented a Search Engine friendly Inetasia, together with Chateau General Manager, Marc Schaub undertook a comprehensive analysis of Chateau de Bangkok’s competitors in order to develop and apply a successful internet marketing strategy.

Inetasia built a key phrase list for Chateau de Bangkok geared towards the unique features of the hotel. The key phrases were incorporated into the website architecture, content and tagging.

The initial campaign focused on brand key phrases in order to rank ahead of sale agent websites and travel directories. At the same time, Chateau de Bangkok required regular detailed reporting outlining the results of the digital marketing initiatives.

Results

• 23 Rankings on 1st Page on Google, Yahoo & MSN
• Several Hundred Visits Per Month
• 50% of All Traffic Generated From Search Engines

Conclusion

By understanding the Chateau de Bangkok’s competition, Inetasia was able to develop a campaign strategy focusing on the competitive advantages of the hotel.

The new design is attractive and functional, as well as search engine optimized for high value key phrases generating higher quality and more traffic to the website.