Business Overview

Hotel G is the height of modern, chic style in Beijing. It is ideally located minutes from the business district in the middle of the fashionable Sanlitun entertainment, nightclub and shopping area. Inspired by the retro chic of the 1960’s, the décor is opulent and exciting, looking to the future while stylishly referencing the past. With 110 spacious, modernist rooms with a hint of glamour, the hotel includes a wine bar and Japanese restaurant offering superb food and a convivial atmosphere. Finally, Hotel G provides a fitness centre offering new ideas in ergonomics and effectiveness with Techno gym branded equipment.

The Challenge

Competition is fierce in the tourism industry, and with a significant proportion of customers sourced from online, a successful internet strategy is critical. Hotel G asked Inetasia to build an attractive website that would distance itself from the competition, improve their online presence and traffic significantly in order to help the hotel remain at the forefront of travel in Beijing.

Inetasia Solution

Inetasia designed and implemented a Search Engine friendly website that incorporated a unique design while targeting high value key phrases relevant to Hotel G.

Inetasia’s Digital Marketing team used its’ extensive knowledge and experience to implement a Search Engine Optimization strategy that improved ranking positions for high value key phrases to the first two result pages of the top Search Engines. A Pay per Click (PPC) campaign was also integrated into the strategy to achieve Hotel G’s business objectives of targeting a wide of array of ad groups and rotating promotions during the year in order to generate bookings.

Articles and Search Engine Leveraged Press Releases were consistently submitted to various online channels to achieve wide spread brand awareness.

Results

• 42 Rankings on 1st Page on Google, Yahoo & MSN
• Several Thousand Visits Each Month
• 50% of All Traffic Generated From Search Engines

Conclusion

Inetasia implemented a Digital Marketing campaign that used organic and Pay Per Click (PPC) lead generation for high value key phrases to generate bookings for the hotel. Inetasia implemented goal conversion scenarios in Google Analytics in order to properly track multiple business objectives on the website.

With Inetasia’s Search Engine Optimization efforts the number of bookings increased as well as the online visibility of Hotel G which is a key success factor in the competitive hotel industry.