Business Overview

Started in October 2006, Oasis Hong Kong Airlines pioneered a fresh approach to flying. Its raison d’être was simple: making frequent long-haul travel accessible and affordable to all. Oasis Hong Kong Airlines asked Inetasia to help increase website traffic using Digital Marketing and content syndication techniques.

The Challenge

Oasis Hong Kong Airlines wanted to attract more visitors and increase online bookings via their website at www.oasishongkong.com. As a central part of their strategy they wanted to secure higher organic Search Engine rankings for targeted keyphrases.

Inetasia Solution

Inetasia’s specialist Digital Marketing team began by conducting a thorough analysis of Oasis Hong Airlines’ competition, as well as the most appropriate keyphrases to optimize in order to receive high-quality traffic. Inetasia then conducted on-site optimization, including changes to information architecture and site structure, to ensure that www.oasishongkong.com was fully Search Engine compatible and could be readily indexed by the major Search Engines.

Inetasia implemented its Asian Webtrends Hosted Solution across both the public website and the travel agents Extranet. Inetasia’s WebTrends Professional Services team inserted Webtrends SDC tags into all web pages, and set up custom filters and reports to give Oasis Hong Kong Airlines easy access to the most relevant statistics, including campaign ROI by keyphrase, Search Engine and type of seat reserved.

Technologies Applied

• Search Engine Optimization
• Paid Directories
• Press Release Submissions
• Web 2.0 Media Syndication
• Asian WebTrends Hosted Solution
• Monthly Summary Reports
• Internet Consulting

Results

• 317% up in listings in the first position.
• 500% up in listings in the top 5 positions
• 138% up in listings in the top 10 positions
• 106% up in listings in the top 20 positions

Conclusion

Inetasia’s Asian Webtrends Hosted Solution provided Oasis Hong Kong Airlines with detailed, drill-down reporting, including geography, referrers, Search Engines and keyphrases. Inetasia’s Digital Marketing team was able to increase visibility of the website and improve rankings for many high value keyphrases. Inetasia’s Monthly Summary reports include key statistics in an easy-to-understand format, along with analysis and recommendations.