By Wolfgang Jaegel and Gregory Smyth In the first part of this article I discussed on-site optimization, also known as Search Engine Registration (SER). On-site optimization is the essential foundation of any digital marketing campaign. Once it is sufficiently underway,…
By Wolfgang Jaegel and Gregory Smyth Let’s get the bad news out of the way first: there is no quick fix for getting higher search engine rankings and there’s no magic bullet that will propel your website to the first…
By Gregory Smyth The history of digital marketing is much like that of the evolution of predator and prey on the African savannahs. If we imagine search engines as antelope herbivores grazing the vast plains of the internet, then SEO…